{"title":"Hojicha","description":"\u003cp\u003eRoasted Japanese green tea from Kyoto: first-harvest hojicha powder for lattes, and roasted loose-leaf hojicha for the pot. Naturally low in caffeine.\u003c\/p\u003e","products":[{"product_id":"hojicha-roasted-green-tea-taiyo","title":"Hojicha - Strong Roasted Green Tea","description":"\u003ch3 data-start=\"422\" data-end=\"468\"\u003eStrong-Roasted Hojicha Tea – Character and Taste\u003c\/h3\u003e\n\u003cp data-start=\"470\" data-end=\"788\"\u003eThis hojicha is a deeply roasted, refined tea made from carefully selected high-grade leaves. Unlike standard hojicha, which is often produced from lower-quality or late-season material, Morii Farm uses only \u003cstrong data-start=\"678\" data-end=\"709\"\u003efirst spring harvest leaves\u003c\/strong\u003e, allowing the tea to retain clarity and balance even through a stronger roast.\u003c\/p\u003e\n\u003cp data-start=\"790\" data-end=\"1114\"\u003eThe deep roasting process brings out a warm, pronounced aroma and a gentle, natural sweetness, while keeping bitterness and astringency low. Naturally low in caffeine, this hōjicha is well suited for evenings, families with children, or anyone sensitive to caffeine. It is an ideal choice for a calming, grounding tea break.\u003c\/p\u003e\n\u003ch3 data-start=\"1121\" data-end=\"1153\"\u003eDeep Roasting with Intention\u003c\/h3\u003e\n\u003cp data-start=\"1155\" data-end=\"1393\"\u003eThe leaves are roasted more intensely than light hōjicha, resulting in a richer, fuller-bodied profile. Even with this stronger roast, the use of high-quality spring leaves ensures the tea remains smooth and elegant, never harsh or burnt.\u003c\/p\u003e\n\u003cp data-start=\"1395\" data-end=\"1498\"\u003eThis balance between depth and refinement reflects the farm’s careful, hands-on approach to tea making.\u003c\/p\u003e\n\u003ch3 data-start=\"1505\" data-end=\"1549\"\u003ePure Cultivation \u0026amp; Rare Farming Practice\u003c\/h3\u003e\n\u003cp data-start=\"1551\" data-end=\"1804\"\u003eThe tea is grown on a small family-run farm near the \u003cstrong data-start=\"1604\" data-end=\"1645\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eKizu River\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e in southern Kyoto. The farm has been operated by the same family for \u003cstrong data-start=\"1715\" data-end=\"1735\"\u003efour generations\u003c\/strong\u003e, preserving traditional knowledge and a strong respect for the land.\u003c\/p\u003e\n\u003cp data-start=\"1806\" data-end=\"1979\"\u003eToday, nearly 99% of tea farms in Japan are commercialized and rely on pesticides and chemical inputs. Morii Farm remains a rare exception, following a strict philosophy of:\u003c\/p\u003e\n\u003cp data-start=\"1981\" data-end=\"2073\"\u003e\u003cstrong data-start=\"1981\" data-end=\"2073\"\u003eZero pesticides, zero chemical fertilizers, zero herbicides, and zero livestock compost.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2075\" data-end=\"2185\"\u003eThis commitment to purity is especially uncommon for hōjicha, which is typically made from lower-grade leaves.\u003c\/p\u003e\n\u003ch3 data-start=\"2192\" data-end=\"2231\"\u003eA Hojicha Chosen for Depth and Calm\u003c\/h3\u003e\n\u003cp data-start=\"2233\" data-end=\"2447\"\u003eBy combining deep roasting with exceptional raw material, this hōjicha offers warmth, sweetness, and calm without sacrificing quality. It is a tea rooted in place, process, and generations of careful craftsmanship.\u003c\/p\u003e","brand":"Morii","offers":[{"title":"50g","offer_id":43466119086215,"sku":"MOR-HOJS-050","price":11.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/8516\/0839\/files\/morii_hojicha_strong_group-1.jpg?v=1767803243"},{"product_id":"hojicha-powder-taiyo","title":"Hojicha Powder - First Harvest","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eHojicha Powder – Rich, Fragrant, Versatile\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eEnjoy the deep, roasted aroma and natural sweetness of our popular \u003ci\u003eRoasted Hojicha Taiyo\u003c\/i\u003e, now in a finely milled powder. Made exclusively from premium spring-harvested tea leaves, this powder delivers concentrated flavor with exceptional convenience.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003ePure, Clean Cultivation\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eOur tea has been grown without pesticides, chemical fertilizers, herbicides, or livestock compost. The result is a pure, honest hojicha you can enjoy with confidence—whether drinking or using it in culinary creations.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003ePerfect for Lattes \u0026amp; Creative Drinks\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eThe rich roasted profile pairs beautifully with milk. For hojicha lattes, use \u003cspan class=\"s1\"\u003e\u003cb\u003e2 g per cup\u003c\/b\u003e\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eCold-brew is effortless: add water, ice, and powder to a bottle and shake—no steeping required.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eFor a refreshing twist, dissolve \u003cspan class=\"s1\"\u003e\u003cb\u003e2 g\u003c\/b\u003e\u003c\/span\u003e in a small amount of water and top with soda for sparkling hojicha. Sweeten with honey or blend with your favorite spirit for a craft-style tea cocktail.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eExceptional for Desserts \u0026amp; Low-Temperature Sweets\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eThis powder integrates seamlessly into chiffon cakes, muffins, puddings, chocolates, and more. Sprinkle over ice cream, yogurt, or granola, or fold into fresh cream for a deeply aromatic, luxurious treat.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eExperience the versatility and purity of handcrafted hojicha—easy to use, intensely flavorful, and crafted with uncompromising care.\u003c\/p\u003e","brand":"Morii","offers":[{"title":"100g","offer_id":43201888551047,"sku":"MOR-HOJP-100","price":27.9,"currency_code":"EUR","in_stock":true},{"title":"30g","offer_id":44432927293575,"sku":"MOR-HOJP-030","price":11.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/8516\/0839\/files\/hojicha_powder_styled.jpg?v=1767803084"}],"url":"https:\/\/moriitea.com\/collections\/hojicha.oembed","provider":"MORII","version":"1.0","type":"link"}