{"title":"Japanese Teas and Matcha in Estonia | Morii Selection","description":"\u003cp\u003eExplore Morii’s selection of authentic Japanese teas sourced directly from a 4th-generation family farm in Kyoto. Our matcha, hojicha, and specialty teas are crafted with care and delivered across Estonia, Baltics, and Nordics.\u003c\/p\u003e","products":[{"product_id":"kabusecha-shaded-japanese-green-tea","title":"Kabusecha - Shaded Green Tea","description":"\u003cp\u003e \u003c\/p\u003e\n\u003ch2\u003eKabusecha – Shaded Green Tea with Gentle Umami\u003c\/h2\u003e\n\u003cp\u003eThis kabusecha is a refined Japanese green tea, shaded for approximately \u003cstrong\u003etwo weeks before harvest\u003c\/strong\u003e to enhance its natural sweetness and deepen its umami. By limiting direct sunlight, the tea leaves develop a higher theanine content, resulting in a cup that feels smooth, calm, and quietly complex.\u003c\/p\u003e\n\u003cp\u003eThe tea is finished using a \u003cstrong\u003edeep-steaming process\u003c\/strong\u003e, which softens the leaves and creates a mellow, rounded flavor while helping preserve the tea’s naturally rich nutrients. The result is a balanced green tea that is soothing without feeling heavy — ideal for a peaceful tea break.\u003c\/p\u003e\n\u003ch3\u003eShading for Sweetness and Depth\u003c\/h3\u003e\n\u003cp\u003eKabusecha sits between sencha and gyokuro in style. The fields are carefully covered with cloth to reduce sunlight exposure, a \u003cstrong\u003elabor-intensive, hands-on method\u003c\/strong\u003e that requires close attention throughout the growing period.\u003c\/p\u003e\n\u003cp\u003eThis shading encourages the leaves to retain chlorophyll and amino acids, bringing forward gentle sweetness and umami while reducing sharpness. The approach creates a tea that is expressive yet easy to enjoy, even for those new to shaded teas.\u003c\/p\u003e\n\u003ch3\u003ePure Cultivation, Thoughtful Craft\u003c\/h3\u003e\n\u003cp\u003eThe tea is grown following Morii Farm’s commitment to clean and careful cultivation. The fields are managed without reliance on modern chemical inputs, allowing the tea to express its natural character clearly.\u003c\/p\u003e\n\u003cp\u003eThe cultivation philosophy follows strict principles of \u003cstrong\u003ezero pesticides, zero chemical fertilizers, zero herbicides, and zero livestock compost\u003c\/strong\u003e. Such practices are increasingly rare, especially for shaded teas, which often require more intervention and labor.\u003c\/p\u003e\n\u003ch3\u003eBrewing Suggestions (Flexible \u0026amp; Gentle)\u003c\/h3\u003e\n\u003cp\u003eKabusecha rewards careful preparation but remains forgiving. The guidelines below are simply our suggested starting point — adjust freely to suit your taste and water.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHot brew\u003c\/strong\u003e\u003cbr\u003eWater temperature: 60–80°C\u003cbr\u003eTea amount: 2–3 g per cup (200 ml)\u003cbr\u003eSteeping time: 60–90 seconds\u003c\/p\u003e\n\u003cp\u003eLower temperatures highlight sweetness and umami, while slightly warmer water brings out a brighter green character. The same leaves can be enjoyed for \u003cstrong\u003e2–3 infusions\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCold brew\u003c\/strong\u003e\u003cbr\u003eUse 5 g per 1 liter of cold water\u003cbr\u003eSteep in the refrigerator for 6–10 hours\u003cbr\u003eStrain and enjoy chilled\u003c\/p\u003e\n\u003cp\u003eCold brewing emphasizes softness, natural sweetness, and a clean, refreshing finish with very low bitterness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eA note on water\u003c\/strong\u003e\u003cbr\u003eFor best results, use filtered or low-mineral water. Hard water, common in many parts of Europe, can dull aroma and clarity. If your water is mineral-rich, using a lower temperature or slightly less tea can help maintain balance.\u003c\/p\u003e\n\u003ch3\u003eA Tea for Calm Focus\u003c\/h3\u003e\n\u003cp\u003eWith its elevated theanine content and gentle profile, kabusecha offers a calming yet clear-headed experience. It is well suited for quiet mornings, reflective moments, or anytime you want a green tea that feels nourishing rather than stimulating.\u003c\/p\u003e\n\u003cp\u003eThis is a tea shaped by patience, shading, and thoughtful craftsmanship — elegant, soothing, and deeply satisfying without excess.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Morii","offers":[{"title":"50g","offer_id":43466175676551,"sku":null,"price":12.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/8516\/0839\/files\/morii_kabuse_group-1.jpg?v=1767803914"},{"product_id":"kyo-kocha-japanese-black-tea","title":"Kyoto Black Tea","description":"\u003cdiv class=\"space-y-4 sm:space-y-6\"\u003e\n\u003ch2 data-start=\"285\" data-end=\"324\"\u003eKyo-Kocha – 100% Kyoto Uji Black Tea\u003c\/h2\u003e\n\u003cp data-start=\"326\" data-end=\"635\"\u003eKyo-Kocha is a gentle, mellow \u003cstrong data-start=\"356\" data-end=\"378\"\u003eJapanese black tea\u003c\/strong\u003e, crafted entirely from tea leaves grown in Kyoto’s renowned Uji region. Soft in texture and low in astringency, it highlights the natural sweetness and refinement that distinguish Japanese black tea from stronger, more tannic black teas produced elsewhere.\u003c\/p\u003e\n\u003cp data-start=\"637\" data-end=\"788\"\u003eUnlike heavily oxidized black teas, Kyo-Kocha offers a clean, elegant profile that feels calm and balanced, making it easy to enjoy throughout the day.\u003c\/p\u003e\n\u003ch3 data-start=\"790\" data-end=\"821\"\u003eMellowed Through Slow Aging\u003c\/h3\u003e\n\u003cp data-start=\"823\" data-end=\"977\"\u003eFreshly processed black tea can taste sharp or angular. To soften the flavor naturally, each batch of Kyo-Kocha is \u003cstrong data-start=\"938\" data-end=\"976\"\u003eaged slowly over the summer months\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"979\" data-end=\"1180\"\u003eThis natural maturation allows the tea to settle and round out, gently deepening its sweetness while smoothing any rough edges. The result is a relaxed, harmonious cup that invites unhurried enjoyment.\u003c\/p\u003e\n\u003ch3 data-start=\"1182\" data-end=\"1222\"\u003eCultivated With Precision and Purity\u003c\/h3\u003e\n\u003cp data-start=\"1224\" data-end=\"1389\"\u003eKyo-Kocha is the \u003cstrong data-start=\"1241\" data-end=\"1282\"\u003eonly black tea produced by Morii Farm\u003c\/strong\u003e, and the only tea harvested during summer — the season traditionally associated with black tea production.\u003c\/p\u003e\n\u003cp data-start=\"1391\" data-end=\"1708\"\u003eGrowing tea without pesticides during summer is particularly demanding, as pest pressure is at its highest. To meet this challenge without compromising their standards, Morii Farm dedicates additional fields specifically for black tea production, harvesting only when conditions allow for stable, high-quality leaves.\u003c\/p\u003e\n\u003cp data-start=\"1710\" data-end=\"2017\"\u003eThe result is a rare Japanese black tea grown with uncompromising care and produced \u003cstrong data-start=\"1794\" data-end=\"1923\"\u003ewithout pesticides, chemical fertilizers, herbicides, livestock manure, artificial sweeteners, colorants, or added flavorings\u003c\/strong\u003e. Its sweetness and color are entirely natural, derived solely from the tea leaves themselves.\u003c\/p\u003e\n\u003ch3 data-start=\"2019\" data-end=\"2059\"\u003eFrom the Heart of the Uji Tea Region\u003c\/h3\u003e\n\u003cp data-start=\"2061\" data-end=\"2334\"\u003eKyoto’s historic Uji area is one of Japan’s most respected tea-growing regions. The pronounced temperature differences between day and night in its surrounding hills encourage slow leaf development, contributing to teas with depth, natural sweetness, and refined character.\u003c\/p\u003e\n\u003cp data-start=\"2336\" data-end=\"2449\"\u003eKyo-Kocha reflects this terroir clearly — expressive yet restrained, with a distinctly Japanese sense of balance.\u003c\/p\u003e\n\u003ch3 data-start=\"2451\" data-end=\"2475\"\u003eVarietal Composition\u003c\/h3\u003e\n\u003cp data-start=\"2477\" data-end=\"2697\"\u003eA carefully refined blend of \u003cstrong data-start=\"2506\" data-end=\"2518\"\u003eYabukita\u003c\/strong\u003e and \u003cstrong data-start=\"2523\" data-end=\"2538\"\u003eSayamakaori\u003c\/strong\u003e, two early-ripening cultivars grown \u003cstrong data-start=\"2575\" data-end=\"2597\"\u003e100% on Morii Farm\u003c\/strong\u003e. Together, they create a black tea that is smooth, aromatic, and naturally sweet without heaviness.\u003c\/p\u003e\n\u003ch3 data-start=\"2699\" data-end=\"2719\"\u003eFormat and Brewing\u003c\/h3\u003e\n\u003cp data-start=\"2721\" data-end=\"2789\"\u003e• 1 tea bag per pot\u003cbr data-start=\"2740\" data-end=\"2743\"\u003e• Suitable for hot brewing ◎ and cold brew ◎\u003c\/p\u003e\n\u003cp data-start=\"2791\" data-end=\"2945\"\u003eHot brewing highlights its gentle sweetness and rounded body, while cold brewing brings forward a lighter, refreshing character with very low astringency.\u003c\/p\u003e\n\u003cp data-start=\"2947\" data-end=\"3147\"\u003eSoft, naturally sweet, and beautifully balanced, \u003cstrong data-start=\"2996\" data-end=\"3009\"\u003eKyo-Kocha\u003c\/strong\u003e offers a distinctly Japanese expression of black tea — calming, elegant, and crafted with unwavering devotion to purity and transparency.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Morii","offers":[{"title":"8 tea bags","offer_id":43198299537543,"sku":null,"price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/8516\/0839\/files\/morii_kyokocha_group-1.jpg?v=1767804011"},{"product_id":"hojicha-roasted-green-tea-taiyo","title":"Hojicha Taiyo - Strong Roasted Green Tea","description":"\u003ch3 data-start=\"422\" data-end=\"468\"\u003eStrong-Roasted Hojicha – Character and Taste\u003c\/h3\u003e\n\u003cp data-start=\"470\" data-end=\"788\"\u003eThis hojicha is a deeply roasted, refined tea made from carefully selected high-grade leaves. Unlike standard hojicha, which is often produced from lower-quality or late-season material, Morii Farm uses only \u003cstrong data-start=\"678\" data-end=\"709\"\u003efirst spring harvest leaves\u003c\/strong\u003e, allowing the tea to retain clarity and balance even through a stronger roast.\u003c\/p\u003e\n\u003cp data-start=\"790\" data-end=\"1114\"\u003eThe deep roasting process brings out a warm, pronounced aroma and a gentle, natural sweetness, while keeping bitterness and astringency low. Naturally low in caffeine, this hōjicha is well suited for evenings, families with children, or anyone sensitive to caffeine. It is an ideal choice for a calming, grounding tea break.\u003c\/p\u003e\n\u003ch3 data-start=\"1121\" data-end=\"1153\"\u003eDeep Roasting with Intention\u003c\/h3\u003e\n\u003cp data-start=\"1155\" data-end=\"1393\"\u003eThe leaves are roasted more intensely than light hōjicha, resulting in a richer, fuller-bodied profile. Even with this stronger roast, the use of high-quality spring leaves ensures the tea remains smooth and elegant, never harsh or burnt.\u003c\/p\u003e\n\u003cp data-start=\"1395\" data-end=\"1498\"\u003eThis balance between depth and refinement reflects the farm’s careful, hands-on approach to tea making.\u003c\/p\u003e\n\u003ch3 data-start=\"1505\" data-end=\"1549\"\u003ePure Cultivation \u0026amp; Rare Farming Practice\u003c\/h3\u003e\n\u003cp data-start=\"1551\" data-end=\"1804\"\u003eThe tea is grown on a small family-run farm near the \u003cstrong data-start=\"1604\" data-end=\"1645\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eKizu River\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e in southern Kyoto. The farm has been operated by the same family for \u003cstrong data-start=\"1715\" data-end=\"1735\"\u003efour generations\u003c\/strong\u003e, preserving traditional knowledge and a strong respect for the land.\u003c\/p\u003e\n\u003cp data-start=\"1806\" data-end=\"1979\"\u003eToday, nearly 99% of tea farms in Japan are commercialized and rely on pesticides and chemical inputs. Morii Farm remains a rare exception, following a strict philosophy of:\u003c\/p\u003e\n\u003cp data-start=\"1981\" data-end=\"2073\"\u003e\u003cstrong data-start=\"1981\" data-end=\"2073\"\u003eZero pesticides, zero chemical fertilizers, zero herbicides, and zero livestock compost.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2075\" data-end=\"2185\"\u003eThis commitment to purity is especially uncommon for hōjicha, which is typically made from lower-grade leaves.\u003c\/p\u003e\n\u003ch3 data-start=\"2192\" data-end=\"2231\"\u003eA Hojicha Chosen for Depth and Calm\u003c\/h3\u003e\n\u003cp data-start=\"2233\" data-end=\"2447\"\u003eBy combining deep roasting with exceptional raw material, this hōjicha offers warmth, sweetness, and calm without sacrificing quality. It is a tea rooted in place, process, and generations of careful craftsmanship.\u003c\/p\u003e","brand":"Morii","offers":[{"title":"50g","offer_id":43466119086215,"sku":null,"price":12.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/8516\/0839\/files\/morii_hojicha_strong_group-1.jpg?v=1767803243"},{"product_id":"genmaicha-brown-rice-tea","title":"Genmaicha - Green Tea with Roasted Rice","description":"\u003ch2 data-start=\"330\" data-end=\"380\"\u003eGenmaicha – Hand-Roasted Brown Rice and Green Tea\u003c\/h2\u003e\n\u003cp data-start=\"382\" data-end=\"620\"\u003eThis genmaicha is a comforting and balanced Japanese tea, crafted with care from hand-selected ingredients. It combines green tea leaves with \u003cstrong data-start=\"524\" data-end=\"564\"\u003e100% home-grown glutinous brown rice\u003c\/strong\u003e, creating a cup that feels both warming and refreshing.\u003c\/p\u003e\n\u003cp data-start=\"622\" data-end=\"880\"\u003eUnlike mass-produced genmaicha, where rice is often sourced externally and roasted mechanically, the rice used here is grown and prepared entirely on the farm. Each batch is patiently \u003cstrong data-start=\"806\" data-end=\"822\"\u003ehand-roasted\u003c\/strong\u003e, allowing precise control over aroma, color, and texture.\u003c\/p\u003e\n\u003cp data-start=\"882\" data-end=\"987\"\u003eThe result is a tea with a gentle roasted fragrance, subtle natural sweetness, and a clean, light finish.\u003c\/p\u003e\n\u003ch3 data-start=\"989\" data-end=\"1030\"\u003eHand-Roasted Rice, Thoughtful Balance\u003c\/h3\u003e\n\u003cp data-start=\"1032\" data-end=\"1250\"\u003eGenmaicha is traditionally valued in Japan for its approachability and everyday drinkability. The careful roasting of glutinous brown rice brings warmth and depth, while the green tea contributes freshness and clarity.\u003c\/p\u003e\n\u003cp data-start=\"1252\" data-end=\"1462\"\u003eHere, the roasting is done slowly and by hand, avoiding bitterness or burnt notes. This creates a harmonious balance where neither the rice nor the tea dominates — instead, they complement each other naturally.\u003c\/p\u003e\n\u003ch3 data-start=\"1464\" data-end=\"1504\"\u003ePure Cultivation, Honest Ingredients\u003c\/h3\u003e\n\u003cp data-start=\"1506\" data-end=\"1727\"\u003eBoth the tea leaves and the brown rice are grown following Morii Farm’s strict cultivation principles. The fields are managed without reliance on modern chemical inputs, preserving the integrity of the land and the crops.\u003c\/p\u003e\n\u003cp data-start=\"1729\" data-end=\"1860\"\u003eThe tea is grown using a philosophy of \u003cstrong data-start=\"1768\" data-end=\"1859\"\u003ezero pesticides, zero chemical fertilizers, zero herbicides, and zero livestock compost\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"1862\" data-end=\"2048\"\u003eThis level of care is rare today, especially for genmaicha, which is often treated as a secondary tea. Here, it is approached with the same seriousness and respect as premium green teas.\u003c\/p\u003e\n\u003ch3 data-start=\"2050\" data-end=\"2096\"\u003eBrewing Suggestions (Flexible and Forgiving)\u003c\/h3\u003e\n\u003cp data-start=\"2098\" data-end=\"2258\"\u003eGenmaicha is an easy and adaptable tea. The guidelines below are simply our suggested starting point — feel free to adjust based on your taste, water, and mood.\u003c\/p\u003e\n\u003cp data-start=\"2260\" data-end=\"2371\"\u003e\u003cstrong data-start=\"2260\" data-end=\"2272\"\u003eHot brew\u003c\/strong\u003e\u003cbr data-start=\"2272\" data-end=\"2275\"\u003eWater temperature: 80–90°C\u003cbr data-start=\"2301\" data-end=\"2304\"\u003eTea amount: 2–3 g per cup (200 ml)\u003cbr data-start=\"2338\" data-end=\"2341\"\u003eSteeping time: 30–60 seconds\u003c\/p\u003e\n\u003cp data-start=\"2373\" data-end=\"2519\"\u003eThe same leaves can be enjoyed for 2–3 infusions. Slightly cooler water highlights freshness, while warmer water brings out the roasted character.\u003c\/p\u003e\n\u003cp data-start=\"2521\" data-end=\"2641\"\u003e\u003cstrong data-start=\"2521\" data-end=\"2534\"\u003eCold brew\u003c\/strong\u003e\u003cbr data-start=\"2534\" data-end=\"2537\"\u003eUse 5 g per 1 liter of cold water\u003cbr data-start=\"2570\" data-end=\"2573\"\u003eSteep in the refrigerator for 6–8 hours\u003cbr data-start=\"2612\" data-end=\"2615\"\u003eStrain and enjoy chilled\u003c\/p\u003e\n\u003cp data-start=\"2643\" data-end=\"2743\"\u003eCold brewing emphasizes the tea’s gentle sweetness and soft roasted notes, with very low bitterness.\u003c\/p\u003e\n\u003cp data-start=\"2745\" data-end=\"3017\"\u003e\u003cstrong data-start=\"2745\" data-end=\"2764\"\u003eA note on water\u003c\/strong\u003e\u003cbr data-start=\"2764\" data-end=\"2767\"\u003eFor best results, use filtered or low-mineral water. Hard water, common in many parts of Europe, can mute aromas and add heaviness. If your water is mineral-rich, reducing the tea amount slightly or lowering the temperature can help maintain clarity.\u003c\/p\u003e\n\u003ch3 data-start=\"3019\" data-end=\"3046\"\u003eA Tea for Everyday Calm\u003c\/h3\u003e\n\u003cp data-start=\"3048\" data-end=\"3229\"\u003eGenmaicha is naturally gentle and lower in caffeine than many green teas, making it suitable for any time of day. Its warm, roasted character pairs well with meals or quiet moments.\u003c\/p\u003e\n\u003cp data-start=\"3231\" data-end=\"3360\"\u003eThis is a tea rooted in simplicity, craftsmanship, and balance — offering comfort without heaviness and depth without complexity.\u003c\/p\u003e","brand":"Morii","offers":[{"title":"50g","offer_id":44421333549191,"sku":null,"price":12.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/8516\/0839\/files\/morii_genmaicha_group-1.jpg?v=1767803520"},{"product_id":"hojicha-powder-taiyo","title":"Hojicha Powder - First Harvest","description":"\u003cp class=\"p1\"\u003e\u003cb\u003eHojicha Powder – Rich, Fragrant, Versatile\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eEnjoy the deep, roasted aroma and natural sweetness of our popular \u003ci\u003eRoasted Hojicha Taiyo\u003c\/i\u003e, now in a finely milled powder. Made exclusively from premium spring-harvested tea leaves, this powder delivers concentrated flavor with exceptional convenience.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003ePure, Clean Cultivation\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eOur tea has been grown without pesticides, chemical fertilizers, herbicides, or livestock compost. The result is a pure, honest hojicha you can enjoy with confidence—whether drinking or using it in culinary creations.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003ePerfect for Lattes \u0026amp; Creative Drinks\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eThe rich roasted profile pairs beautifully with milk. For hojicha lattes, use \u003cspan class=\"s1\"\u003e\u003cb\u003e2 g per cup\u003c\/b\u003e\u003c\/span\u003e.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eCold-brew is effortless: add water, ice, and powder to a bottle and shake—no steeping required.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eFor a refreshing twist, dissolve \u003cspan class=\"s1\"\u003e\u003cb\u003e2 g\u003c\/b\u003e\u003c\/span\u003e in a small amount of water and top with soda for sparkling hojicha. Sweeten with honey or blend with your favorite spirit for a craft-style tea cocktail.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eExceptional for Desserts \u0026amp; Low-Temperature Sweets\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eThis powder integrates seamlessly into chiffon cakes, muffins, puddings, chocolates, and more. Sprinkle over ice cream, yogurt, or granola, or fold into fresh cream for a deeply aromatic, luxurious treat.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003eExperience the versatility and purity of handcrafted hojicha—easy to use, intensely flavorful, and crafted with uncompromising care.\u003c\/p\u003e","brand":"Morii","offers":[{"title":"100g","offer_id":43201888551047,"sku":null,"price":34.9,"currency_code":"EUR","in_stock":true},{"title":"30g","offer_id":44432927293575,"sku":null,"price":14.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/8516\/0839\/files\/hojicha_powder_styled.jpg?v=1767803084"},{"product_id":"uji-matcha-yui","title":"Ceremonial Uji Matcha Powder","description":"\u003ch3\u003eCeremonial Uji Matcha “Yui” – 100% Kyoto-Grown, Pure, and Artisanal\u003c\/h3\u003e\n\u003cp\u003eCrafted from carefully cultivated spring sprouts in southern Kyoto, near the \u003cstrong\u003eKizu River\u003c\/strong\u003e, Ceremonial Uji Matcha “Yui” delivers a mellow aroma, deep umami, and a clean, elegant finish. The tea is grown on a small, family-run farm that Morii works with directly, allowing a close connection to both the land and the people behind the leaves.\u003c\/p\u003e\n\u003cp\u003eThis matcha is produced with uncompromising purity — no pesticides, chemical fertilizers, herbicides, or livestock compost. Instead, the farmers rely solely on natural organic fertilizer made from hand-pressed rapeseed oil cake. Because matcha is consumed whole, every step of cultivation and production is carried out with exceptional care for safety, quality, and integrity.\u003c\/p\u003e\n\u003ch3\u003eShaded, Aged, and Finely Milled\u003c\/h3\u003e\n\u003cp\u003eYoung spring leaves are shaded for approximately three weeks to increase their theanine content, enhancing natural sweetness and umami. After harvest, the leaves are processed into \u003cem\u003etencha\u003c\/em\u003e, gently aged over the summer, and then slowly ground using a traditional bowl mill to a fine, stone-grade texture.\u003c\/p\u003e\n\u003cp\u003eThe result is a smooth, vibrant matcha with remarkable depth, balance, and clarity.\u003c\/p\u003e\n\u003ch3\u003ePerfect for Matcha Lattes and Creative Drinks\u003c\/h3\u003e\n\u003cp\u003eThe rich yet balanced profile stands up beautifully to milk. Use \u003cstrong\u003e2 g per cup\u003c\/strong\u003e for matcha lattes with a clean, rounded flavour.\u003c\/p\u003e\n\u003cp\u003eFor summer, simply add matcha powder, water, and ice to a bottle and shake for an instant cold matcha.\u003c\/p\u003e\n\u003cp\u003eFor a refreshing variation, dissolve \u003cstrong\u003e5 g\u003c\/strong\u003e in a small amount of water and top with soda for sparkling matcha. Sweeten lightly with honey or pair with citrus. Add your favourite spirit for a refined, tea-based cocktail.\u003c\/p\u003e\n\u003ch3\u003eExceptional in Sweets and Desserts\u003c\/h3\u003e\n\u003cp\u003ePremium Uji Matcha “Yui” integrates seamlessly into \u003cstrong\u003etiramisu, panna cotta, cheesecake\u003c\/strong\u003e, and other delicate desserts. It can also be sprinkled over ice cream, yogurt, or granola for an effortless upgrade.\u003c\/p\u003e\n\u003cp\u003eLow-temperature desserts best highlight matcha’s pure flavour — mixing it with fresh cream creates a rich, elegant dessert with minimal effort and no bitterness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eExperience matcha crafted with devotion — shaded, aged, meticulously milled, and grown with absolute purity — for a cup that is refined, balanced, and deeply satisfying.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Morii","offers":[{"title":"30g","offer_id":43358376099975,"sku":null,"price":29.9,"currency_code":"EUR","in_stock":true},{"title":"100g","offer_id":44432950395015,"sku":null,"price":74.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/8516\/0839\/files\/morii_matcha_powder_styled-1.jpg?v=1767802957"},{"product_id":"hojicha-kohaku-light-roasted-green-tea","title":"Hojicha Kohaku - Hand Roasted Green Tea","description":"\u003ch2 data-start=\"340\" data-end=\"372\"\u003eHand-Roasted Hojicha – Kohaku\u003c\/h2\u003e\n\u003cp data-start=\"374\" data-end=\"770\"\u003eExperience a rare, lightly roasted hojicha that preserves the fresh character of green tea while adding the warm, aromatic depth of traditional roasting. Crafted entirely from first-flush spring tea leaves grown near the \u003cstrong data-start=\"595\" data-end=\"636\"\u003e\u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eKizu River\u003c\/span\u003e\u003c\/span\u003e\u003c\/strong\u003e in southern Kyoto, this refined hojicha offers clarity, elegance, and a clean finish that appeals even to devoted green-tea drinkers.\u003c\/p\u003e\n\u003ch2 data-start=\"777\" data-end=\"806\"\u003eHand-Roasted for Precision\u003c\/h2\u003e\n\u003cp data-start=\"808\" data-end=\"1088\"\u003eEach batch is roasted \u003cstrong data-start=\"830\" data-end=\"841\"\u003eby hand\u003c\/strong\u003e, in small quantities, allowing the farmers to stop the roast at the exact right moment. Unlike factory-produced hojicha, where heat and timing are automated, this tea is roasted manually by experienced growers who rely on sight, aroma, and touch.\u003c\/p\u003e\n\u003cp data-start=\"1090\" data-end=\"1252\"\u003eThis slow, artisanal approach captures a delicate balance: a gentle roast aroma that enhances the tea without overpowering the natural sweetness of spring leaves.\u003c\/p\u003e\n\u003ch2 data-start=\"1259\" data-end=\"1298\"\u003ePure Cultivation, Exceptional Leaves\u003c\/h2\u003e\n\u003cp data-start=\"1300\" data-end=\"1546\"\u003eUnlike most hojicha, which is often made from later-season leaves, Morii Farm uses only the softest, highest-quality first-flush spring leaves. The cool river valley climate naturally limits pests, allowing the tea to be grown without pesticides.\u003c\/p\u003e\n\u003cp data-start=\"1548\" data-end=\"1699\"\u003eThe farm follows a strict philosophy throughout the year:\u003cbr data-start=\"1605\" data-end=\"1608\"\u003e\u003cstrong data-start=\"1608\" data-end=\"1699\"\u003ezero pesticides, zero chemical fertilizers, zero herbicides, and zero livestock manure.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 data-start=\"1706\" data-end=\"1751\"\u003eFrom the Kizu River Valley, Southern Kyoto\u003c\/h2\u003e\n\u003cp data-start=\"1753\" data-end=\"2027\"\u003eThe tea is grown in the fertile lands surrounding the Kizu River, where clean water, fresh air, and natural temperature variations support slow growth and concentrated flavor. This environment shapes a hojicha that feels calm, balanced, and quietly expressive of its origin.\u003c\/p\u003e\n\u003ch2 data-start=\"2034\" data-end=\"2053\"\u003eVariety \u0026amp; Format\u003c\/h2\u003e\n\u003cp data-start=\"2055\" data-end=\"2219\"\u003e• 100% Yabukita first-flush spring leaves\u003cbr data-start=\"2096\" data-end=\"2099\"\u003e• Carefully \u003cstrong data-start=\"2111\" data-end=\"2127\"\u003ehand-roasted\u003c\/strong\u003e to a light, aromatic finish\u003cbr data-start=\"2155\" data-end=\"2158\"\u003e• Suitable for hot brewing, lukewarm brewing, and cold brew\u003c\/p\u003e","brand":"Morii","offers":[{"title":"50g","offer_id":43437170458759,"sku":null,"price":12.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/8516\/0839\/files\/morii_hojicha_group-1.jpg?v=1767803731"},{"product_id":"sencha-haru","title":"Sencha Haru - Green Tea","description":"\u003cdiv class=\"space-y-4 sm:space-y-6\"\u003e\n\u003chr\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003ePremium Spring Sencha Haru\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eDiscover two exceptional expressions of spring-picked sencha, each crafted from rare “one bud, two leaves” harvests. These limited-production teas come directly from dedicated tea farmers and are offered at a special price while maintaining uncompromising quality.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eAged for Depth, Finished to Order\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eAfter being gently aged for one year, the leaves develop a smoother, more mellow profile. Each batch is processed only after your order is received, preserving the freshness of the aroma and allowing subtle characteristics to shine.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eTwo Distinct Profiles\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eSou – Roji Sencha (Refreshing Aroma):\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eClean, uplifting fragrance with a crisp balance of astringency and umami.\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eKira – Kabuse Sencha (Sparkling Umami):\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eShade-grown for enhanced sweetness, offering a round, elegant umami finish.\u003c\/p\u003e\n\u003cp class=\"p4\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eBrewing Guide\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e• Recommended water temperature: \u003cspan class=\"s2\"\u003e\u003cb\u003e40°C–80°C\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003cspan class=\"s2\"\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e• Enjoy \u003cspan class=\"s2\"\u003e\u003cb\u003eup to three brews\u003c\/b\u003e\u003c\/span\u003e from the same leaves\u003c\/p\u003e\n\u003cp class=\"p4\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eTea You Can Also Eat\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThese pesticide-free leaves are tender enough to enjoy as food. After brewing, simply season with ponzu for a quick, nutritious dish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSavor the refinement of premium spring sencha—freshly finished, beautifully aged, and crafted for those who appreciate depth and purity in every cup.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Morii","offers":[{"title":"50g","offer_id":43550030725255,"sku":null,"price":10.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0685\/8516\/0839\/files\/morii_sencha_group-1.jpg?v=1767804063"}],"url":"https:\/\/moriitea.com\/collections\/japanese-tea-kyoto-matcha-hojicha.oembed","provider":"MORII","version":"1.0","type":"link"}