Wholesale · Hojicha powder · Ships across the EU
Wholesale hojicha powder, first harvest, from our own Kyoto farm
Stone-milled roasted green tea with a deep caramel aroma, almost no bitterness and naturally low caffeine — €180 a kilo, about 54 cents a latte. The drink you put on the menu for everyone who says matcha is too grassy or too strong.
- €180 / kgex VAT, one grade only
- €0.54per 3 g latte
- 333 drinksfrom a single kilo
- Low caffeineroasting drives most of it off
- 1–2 daysdispatch from Tallinn stock
Wholesale hojicha powder price
One grade, because we only sell the one we would drink ourselves. All prices per kilogram, excluding VAT.
| Product | Origin | Character | € / kg | Per 3 g latte |
|---|---|---|---|---|
| Hojicha powder — first harvest | Kizugawa, Kyoto · Morii Farm | Deep roasted aroma, caramel and toasted grain, natural sweetness, very low bitterness. Holds a warm amber colour through milk | €180 | €0.54 |
Pack sizes
30 g, 100 g, 500 g and 1 kg. Minimum first order is 1 kg in total — and you can make that kilo up from hojicha, matcha and loose leaf together.
Same farm as our matcha
This comes off the same fourth-generation family farm near the Kizugawa river that grows our top ceremonial matcha, grown without pesticides and roasted from a first-harvest leaf.
Why it sells alongside matcha
Hojicha is the answer to the two objections that lose you a matcha sale: too bitter, and too much caffeine. It is also the one your evening and family customers will order.
What a hojicha latte costs you
Most bars pour hojicha a little heavier than matcha — 3 g is the usual starting point. Set it to whatever your recipe actually uses.
Hojicha cost only — milk, cup and labour are yours to add. A 1 kg pouch lasts you about 22 days at this rate.
Get a free test kitWhat people do with it
Hojicha latte
The house pour. Warm amber through milk, toasty and sweet without sugar, and it does not go bitter if the barista is slow.
The decaf-ish option
Roasting drives off most of the caffeine, so this is what you hand the pregnant customer, the teenager and the 8pm table.
Pastry and dessert
Holds its colour and aroma through baking and freezing. Excellent in ganache, ice cream, cheesecake, cookies and laminated dough.
Iced and seasonal
Works cold-shaken, over ice, and in autumn and winter specials where matcha can feel out of season.
Retail shelf
A 100 g pack costs you €18 against a €34.90 RRP — a 48% margin, and it sells to customers who have already decided matcha is not for them.
Serving and storage
| Dose, latte | 3 g per 250 ml drink. Sift, slurry with a little hot water, then add milk |
|---|---|
| Dose, straight | 2 g in 150 ml water at 90°C |
| Servings per kg | About 333 lattes at 3 g, or 500 straight serves at 2 g |
| Caffeine | Substantially lower than matcha or sencha — the roast drives most of it off |
| Colour in milk | Warm amber to russet. It will not go grey, which is the usual complaint with cheap matcha |
| Storage | Airtight, cool, out of light. Use an opened pouch within 4–8 weeks |
| Minimum first order | 1 kg in total, mixed freely with matcha and loose leaf |
| Dispatch | 1–2 working days from Tallinn stock, EU-wide, delivery charged at cost |
Taste it before you commit
We send 5–10 g free, with dosing cards for latte, iced and straight. Pull it on your own bar, in your own cups, with your own milk. We reply within 24 hours.
Apply for a wholesale accountQuestions buyers actually ask
How is hojicha powder different from matcha?
Same plant, different treatment. Matcha is shade-grown and unroasted, so it is green, grassy and high in caffeine. Hojicha is roasted, which turns it brown, brings out caramel and toasted-grain notes, strips out most of the bitterness and drives off most of the caffeine. On a menu they are not rivals — they sell to different customers and different times of day.
Is it actually low in caffeine?
Substantially lower than matcha or sencha, because the high-temperature roast degrades a large part of the caffeine. It is not caffeine-free, so we would not sell it as decaf — but it is the cup you can serve in the evening without anyone lying awake.
Will it hold up in baking?
Yes. Hojicha is more heat-stable than matcha because it has already been roasted, so it keeps its colour and aroma through an oven and through freezing. That is why pastry kitchens tend to order it alongside the matcha rather than instead of it.
Can I mix it into my 1 kg minimum?
Yes. The 1 kg minimum is across the whole range, so 500 g of hojicha and 500 g of matcha clears it. Reorders have no minimum at all.