Wholesale · Matcha · Ships across the EU

Wholesale matcha for cafés, kitchens and shops

Seven grades of farm-direct Japanese matcha from Kyoto, Fukuoka, Shizuoka and Kagoshima — €135 to €320 a kilo, from 27 cents a cup. Held in stock in Tallinn, dispatched in 1–2 working days, every price published below.

  • 7 gradesceremonial through latte
  • €0.27–0.64per 2 g serving
  • 500 drinksfrom a single kilo
  • 1 kgminimum first order, any mix
  • 1–2 daysdispatch from Tallinn stock

Wholesale matcha prices, in full

No account needed to see them. All prices are per kilogram, excluding VAT. The cup column assumes a 2 g serving — the dose most cafés use for a latte.

Grade Origin Character € / kg Per 2 g cup
Ceremonial — Morii Farm Kizugawa, Kyoto First harvest, shade-grown, grown without pesticides at our own family farm €320 €0.64
Ceremonial Kyoto Creamy texture, vibrant green, long finish. Usucha, koicha and signature drinks €295 €0.59
Ceremonial Fukuoka Rich umami, smooth texture, low bitterness with a sweet finish €280 €0.56
Matcha Kyoto Versatile and robust. Straight serves, milk drinks and high-end desserts €250 €0.50
Matcha — Tsuyuhikari Shizuoka Fresh aroma, rich umami, very low bitterness and astringency €225 €0.45
Matcha — Uji Blend Kyoto Well-balanced, gentle umami, clean finish. Consistent for high-volume service €200 €0.40
Matcha — latte grade Kagoshima and Shizuoka Built for milk and volume. Strong colour retention in lattes, baking and desserts €135 €0.27

Pack sizes

30 g, 100 g, 500 g and 1 kg. Minimum first order is 1 kg in total — mix any grades and any sizes, and hojicha powder and loose leaf count towards it too.

Which two to start with

Most cafés run a latte grade for the everyday menu and one ceremonial for a premium serve. But taste them yourself before deciding — that is what the free kit is for.

Why we're not €35 a kilo

Bulk matcha at that price is late-harvest, machine-blended and turns grey through milk. Ours is single-origin and farm-direct. Per cup, the difference is a few cents.

What wholesale matcha costs you per cup

Set it up the way your bar actually runs, and see the margin before you talk to us.

€0.27 matcha cost per drink
€3.76 gross margin per drink, ex VAT
93% gross margin
1.5 kg matcha per month
€205 your monthly matcha spend, ex VAT

Matcha cost only — milk, cup and labour are yours to add. A 1 kg pouch lasts you about 20 days at this rate.

Get a free test kit

Stocking it on a shelf

Our ceremonial Kyoto matcha is €295 a kilo, so a 100 g retail pack costs you €29.50 against a €74.90 RRP. That's a 61% margin on a product customers are already searching for by name.

Retail packs come branded and shelf-ready, with origin cards for your staff. We'll also send you the product photography.

Become a stockist
Your cost, 100 g€29.50
Recommended retail€74.90
Gross profit per unit€45.40
Margin61%

Serving and storage

Dose, latte2 g per 250 ml drink. Sift, slurry with a little water at 80°C, then add milk
Dose, usucha2 g in 70 ml water at 80°C, whisked to a foam
Dose, koicha4 g in 30 ml water at 80°C. Ceremonial grades only
Servings per kgAbout 500 drinks at 2 g
Water temperature80°C. Boiling water is the most common cause of a bitter cup
StorageAirtight, cool, out of light. Use an opened pouch within 4–8 weeks — matcha oxidises quickly once air reaches it
Minimum first order1 kg in total, mixed freely with hojicha powder and loose leaf
Dispatch1–2 working days from Tallinn stock, EU-wide, delivery charged at cost

Questions buyers actually ask

Which grade should a café start with?

Honestly, it depends on your menu, your milk and your customers, and nobody can tell you that from a website. Try them all and decide with your own palate — that is exactly what the free test kit is for. We'll send up to three grades side by side so you can pull them on your own bar, in your own cups, before you spend anything.

How much do I need for a week?

At 2 g a drink, 1 kg is 500 servings. A café selling 25 matcha drinks a day gets about three weeks from a kilo. Use the calculator above with your own numbers.

Will it clump in a latte?

Not if it's sifted and slurried properly, and our latte grade is milled fine specifically for milk. We send dosing cards with every test kit, and we'll walk your baristas through it on a call or in person if you're in Tallinn.

Why does cheap matcha go grey in milk?

Because it is late-harvest leaf with more stem and less chlorophyll, often machine-blended and stored badly. Colour in the cup is the fastest way to judge a matcha, and it is the single thing your customers notice first.

Taste it before you commit

We send 5–10 g of up to three grades free, with dosing cards for latte, iced and usucha. No charge, no commitment. We reply within 24 hours.

Apply for a wholesale account